
Proof Is in the Pudding: How Our Staging Secured a Contract After the First Showing
Proof Is in the Pudding: How Our Staging Secured a Contract After the First Showing At Quadra, we believe that staging isn’t just about placing
According to The Real Deal, Brooklyn’s luxury real estate market saw an impressive surge last week, with the priciest contract secured by none other than a Quadra-staged property: the stunning townhouse at 25 Schermerhorn Street. This 7,500-square-foot Anglo-Italianate brownstone signed a contract with a last asking price of $13 million, standing out as the top deal in Compass’ weekly report on properties asking $2 million or more.
Originally purchased by development firm Buttermilk for $4.3 million in 2020, the property underwent a remarkable transformation, shifting from a multi-family layout to a meticulously designed single-family home. Quadra’s strategic staging played a key role in highlighting the home’s elegant features, enhancing its appeal to discerning buyers.
Bringing 25 Schermerhorn’s Charm to Life
This 25-foot-wide townhouse boasts six bedrooms, five full bathrooms, and soaring 13-foot ceilings that create an open, airy feel. The parlor floor’s custom white oak chevron floors exude sophistication, while the second floor—dedicated entirely to the primary suite—offers a private terrace, two walk-in closets, and a spa-like bathroom complete with a steam shower and Porcelanosa tub.
Quadra’s thoughtful staging emphasized these luxurious elements, curating furnishings that complemented the home’s architectural details and modern finishes. We focused on creating a cohesive flow throughout the expansive living spaces, from the inviting parlor to the serene bedrooms.
Outdoor Living Elevated
In addition to its beautifully staged interiors, 25 Schermerhorn features an 800-square-foot backyard and a finished rooftop, offering ample outdoor space for relaxation and entertainment. Our staging approach extended to these areas, showcasing their full potential as private urban retreats in the heart of Brooklyn Heights.
A Testament to Quadra’s Staging Impact
The impressive contract at $13 million underscores the power of expert staging in maximizing a property’s market value. At Quadra, we specialize in transforming homes into spaces that resonate emotionally with buyers, and 25 Schermerhorn is a prime example of how strategic design can drive exceptional results.
For more details on this standout sale, read the full article on The Real Deal here.
Contact us to discuss how we can assist you in increasing the value of your property and reducing the time it spends on the market. We would love to help.
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