This week, The Real Deal reported that supermodel Irina Shayk has officially sold her West Village condo at 166 Perry Street for $3.25 million. While the sale marks the end of a decade-long chapter for Shayk, it also underscores the importance of staging and smart execution in today’s competitive real estate market.

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The duplex, Unit 1C, spans 2,500 square feet and was brought to market by Compass agents Adrian Radomski, Nicholas Lounsbury, and Justin Hopwood. Working with Adrian—who has a clear understanding of what it takes to move a home in today’s market—we staged the unit to highlight its architectural strengths and unique layout.

What makes this sale particularly noteworthy is that the property had previously spent seven months on the market with another agent—unsold. Adrian was adamant the issue wasn’t the price, but the presentation. From the start, he had a clear vision: staging, not discounting, was the answer.

Just days after staging was completed, the apartment was receiving showings, and within three weeks, five offers came in—some over six figures above asking. It went into contract in just 28 days.

What Made the Difference?

It was the combination of thoughtful presentation through staging and the expert guidance of broker Adrian Radomski. Adrian understands what drives results—leveraging every tool at his disposal, including staging, to ensure the listing is positioned to sell.

At Quadra, we don’t stage to decorate. We stage to sell. For this listing, lead designer Mantha Norton curated a layout and design that responded to the space itself—highlighting its high ceilings, expansive windows, and natural material palette.

“The high ceilings, full-length windows, and natural textures at 166 Perry Street inspired us to embrace a warm color palette to complement the unique interior. The seagrass walls and rich wood shelving called for a modern design with clean lines and mixed materials. The design blends mid-century modern and contemporary elements to create a collected yet refined space. Each piece was carefully selected, resulting in a timeless aesthetic that is both curated and approachable. Using a limited color palette of browns, terracottas, and neutrals, we transformed the space into a cozy respite from the lively West Village streets.”

The design wasn’t just visually compelling—it helped potential buyers envision themselves living there. That clarity of vision leads to faster decisions, stronger offers, and successful outcomes.

A Track Record of Success with Adrian Radomski

This project is one in a long line of collaborations we’ve had with Adrian Radomski, and the result is consistently the same—his listings outperform the market.

“It is a true pleasure working with Adrian. He understands better than most what it takes to succeed in today’s competitive market. And it’s a collaboration that works just splendidly—each time, he pushes us to deliver exceptional results on behalf of his clients, and great results we always get.

With this listing, Adrian had a clear vision from day one. He knew presentation—not price—was the issue, and he pushed for the right staging approach to unlock the apartment’s potential. From selecting drapery and oversized art to choosing the photographer, every detail was intentional.

But make no mistake: while I believe staging is crucial, the success comes from combining our two decades of staging expertise with Adrian’s remarkable skill in getting a property sold at the best possible price. We’re proud to play a part in that process.” — Odd Kaase, VP of Sales and Marketing at Quadra

At Quadra, we value strong partnerships with brokers who recognize how presentation, timing, and strategy align to create real value. Adrian brings that clarity to every project, and we look forward to continuing to support his listings with staging that sells.

Staging That Moves the Market

In a neighborhood where high-end condos are plentiful and competition is real, standing out is essential. It’s the execution—from pricing and photography to staging and showing—that gets a deal done.

At Quadra, we work closely with agents like Adrian Radomski to support listings with designs that align with the space and the strategy. The sale of 166 Perry Street 1C is another example of how effective collaboration—and thoughtful staging—can set a property apart.

Let’s connect to discuss how we can support your next listing