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Quadra Staging at 200 Mercer Street: A Case Study in Selling Faster & Maximizing Value

When it comes to selling a property—whether it’s a luxury penthouse or a charming townhouse—first impressions are everything. Buyers make emotional decisions in a matter of seconds. That’s why professional staging is not just about placing furniture; it’s a strategic marketing tool designed to sell a home faster and at the highest possible price.

“Our 2024 data clearly shows that properties staged by Quadra spend significantly less time on the market compared to both unstaged homes and those with traditional furnishings. The key difference is that staging is not just about adding furniture—it’s a carefully executed approach focused on creating a strong buyer connection,” says Odd Kaase, VP Sales and Marketing at Quadra. “Every design choice we make is intentional—highlighting the property’s best features, ensuring a seamless flow, and strategically downplaying any potential challenges.”

200 Mercer Street: In Contract in Just Two Weeks

A great example of this approach in action is 200 Mercer Street, a stunning NoHo triplex maisonette that went into contract just two weeks after hitting the market—following its transformation by Quadra.

This unique loft, listed by Kane Manera of Corcoran, features double-height ceilings, exposed brick, and over 3,300 square feet of space. While the architectural details were already exceptional, our job was to ensure that every space had a clear function, scale, and balance to appeal to high-end buyers.

“Quadra understands what it takes for my clients to achieve the absolute best price, and they deliver seamlessly and efficiently every time,” says Kane Manera, Licensed Real Estate Salesperson at Corcoran.

For 200 Mercer Street, our staging approach was tailored to highlight the home’s distinctive features while ensuring a warm and livable atmosphere. “We leaned into the timeless appeal of New York red brick, using it to anchor a design that felt both open and inviting. By maximizing light and flow, we showcased the home’s unique architecture while creating a sophisticated yet comfortable setting perfect for modern family living,” says Nicole Haworth, Design Director at Quadra.

Staging vs. Furnishing: A Crucial Distinction

 

Many people mistakenly equate staging with furnishing, but the two couldn’t be more different. Staging is not about making a space livable—it’s about making it sellable. Every piece is strategically placed to enhance the property’s perceived value, guiding potential buyers as they walk through the space.

 

Key elements of effective home staging include:

 

✅ Defining key spaces: Ensuring that every room—including entryways, hallways, and transitional spaces—feels intentional and well thought out.

 

✅ Creating Flow & Balance: Staging is about how a buyer navigates a space. The right placement of furniture draws attention to the positives while subtly shifting focus away from less attractive features.

 

✅ Appealing to a broad audience without feeling generic: The challenge in staging is to create a home buyers can emotionally connect with, without making it feel impersonal. At Quadra, we master this balance, curating designs that feel inviting yet aspirational.

 

Proven Results & Strategic Partnerships

Staging has long been one of the most effective tools for real estate sales, and Quadra’s collaborations with top real estate agents and developers continue to deliver outstanding results.

If you’re working with a listing that needs to stand out in a competitive market, expert staging can be the key to attracting buyers, creating demand, and closing faster. At Quadra, we work with real estate agents and developers across New York Metropolitan area, as well as Boston, to transform properties and optimize their market performance.

 

Let’s connect to discuss how we can support your next listing.

Get a Quote for Luxury Home Staging in New York

Contact us to discuss how we can assist you in increasing the value of your property and reducing the time it spends on the market. We would love to help.

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