Over the past year, we’ve seen a noticeable increase in the number of townhouses we’ve staged across New York City, especially in Brooklyn and Manhattan. These projects have become some of the most rewarding for our team—not just because of the quality of the homes, but because of the creative freedom they offer.
“Townhouses are a special category in New York real estate,” says Odd Kaase, VP of Sales and Marketing at Quadra. “They represent privacy, scale, and a connection to the neighborhood that’s different from any other kind of property. For us, that means we need to design with both architectural integrity and market strategy in mind. There’s no one-size-fits-all approach here—every townhouse staging becomes its own unique project.”
Unlike high-rise apartments or new developments, townhouses come with history and character. Many have been updated over time, while others maintain original details like ornate moldings, fireplaces, or parlor-level layouts. Each one tells a different story—and part of our job is to translate that story through design in a way that resonates with today’s buyers.
Townhouses offer a different kind of design challenge—one that allows for more creativity and range than many other property types. With multiple levels, unique layouts, and architectural quirks, these homes demand a thoughtful approach to everything from vertical flow to how light moves between floors. Rather than staging a single open-plan space, our team works to create continuity and balance across several distinct rooms and environments. It’s a creative puzzle, and one we genuinely enjoy solving.
Here are some of our townhouse staging projects that stood out to our team this year. Each one pushed us in a different direction, and each resulted in a space that felt beautiful, cohesive, and ready to be lived in.
This six-story, 12,000-square-foot townhouse in the heart of Brooklyn Heights is one of the most expansive private residences in the borough. With a private elevator, multiple outdoor spaces, a full-floor primary suite, and a rooftop terrace with panoramic views, it set a new standard in the Brooklyn luxury market. The property was listed at $26 million.
Located in the heart of Chelsea, this five-story townhouse offers over 5,000 square feet of interior space, along with a private garden, rooftop terrace, and elevator. The home combines classic townhouse proportions with modern infrastructure, including radiant floor heating and top-line appliances.
A classic four-story townhouse located on a tree-lined block in Brooklyn Heights, 25 Schermerhorn blends preserved historic details with thoughtful modern upgrades. Featuring five bedrooms, a landscaped garden, and high ceilings throughout, the home offers generous interior space and multiple living and entertaining areas.
This renovated townhouse in Cobble Hill features four levels of living space and a clean, contemporary architectural style. The home includes a spacious chef’s kitchen, multiple outdoor areas including a garden and terrace, and well-proportioned bedrooms. Its layout and condition make it a standout in the neighborhood’s competitive market.
At Quadra, we approach staging with a sharp eye for design and a deep understanding of how homes sell in New York’s competitive market. With townhouses, the stakes are often higher—both in price and in the level of expectation from buyers.
“These homes are not only significant in terms of investment, but also in emotional value,” says Kaase. “When people walk into a townhouse, they’re imagining a whole lifestyle. Our job is to make that lifestyle feel real, aspirational, and attainable. That’s what great staging does.”
Whether you’re listing a historic brownstone in Brooklyn or a sleek, architectural townhouse in Manhattan, our team is ready to help position your property for success.
Contact us to discuss how we can assist you in increasing the value of your property and reducing the time it spends on the market. We would love to help.
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